Dressing your changing body through pregnancy and postpartum is hard. I founded Hera in order to make it simpler. We make quality, sustainable clothing carefully designed to fit through pregnancy, accommodate nursing, and look good forever afterwards.

We also offer rental and a very generous trade-in program, so you can dress in a way that makes you feel good and aligns with your values, even in times of change.

Our size and shape are constantly evolving during our childbearing years. That's why rental and resale have always been core to our vision.

Anything you buy from Hera, you can trade in for 100% of the estimated retail price in instant store credit.